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26/9/19 · Broad Match Modifier – This match type will trigger your ads if the keywords are present in the search query in the exact or close variant form To add your keyword as BMM you need to add a '' sign in front of it This is to demarcate that the keyword needs to necessarily be part of the search queryGoogle Ads Keyword Match Types 21 u/IllAd341 I am a Google Partner & Certified specialist for Search, Display, Video & Mobile Ads I specialise in helping businesses with their online jump to content my subredditsAdwords keyword match types are the keyword parameters that control which search queries your Google ads appear for There are four keyword match types in Ads and each match type has its advantages and disadvantages Broad Keyword Match Type The broad keyword match type if the default type in Google ads and with the widest reach When using Huge Google Ads Match Change Fix Keywords With 1 Easy Hack Google ads keyword match types 2021